Director of National Accounts On Premise – TX

Director of National Accounts On Premise – TX


The Director of National Accounts On-Premise is responsible for growing the Foley Family Wines (FFW) portfolio in Strategic National and Regional On-Premise Chains located in the US. The Director of National Accounts On-Premise will lead the strategic development and implementation of account specific planning and programming.

The successful candidate will manage all aspects of assigned accounts business including ideation, distribution, compliance and budget management of marketing and sales programs.

Roles and Responsibilities

· Execute and achieve assigned objectives and desired results for depletions, compliance, Accounts Purchasing and PODS of Foley Family Wines portfolio
•  Develop, present and execute RFP presentations for annual, promotional and holiday mandates/programs to assigned National and Regional On Premise chains
•  Develop strong relationships with account Beverage Buyers, Marketing and Purchasing Teams at regional and headquarter level for assigned accounts
•  Gain a comprehensive understanding of how each customer operates including marketing and guest strategies and execution tactics. The role will work directly with Beverage Buyers, Marketing and Purchasing Teams to develop account specific strategies to grow the wine category and FFW portfolio
•  Analyze IRI/Nielsen/Target-VIP/Technomic/Datassential/CGA data to identify account specific opportunities for the wine category and FFW portfolio
•  Collaborate with Distributor (most notably SGWS) Account Executive and Commercial Strategy Managers to develop account specific programs and ensure execution of FFW programs and mandates
•  Collaborate with FFW Division and Regional Managers to ensure program execution at account level
•  Establish first choice partner status with third party agencies, such as Patrick Henry Creative Promotions, iMi, Back Bar USA, Straight Up Solutions, amongst others, to elevate the portfolio knowledge, company exposure, resources and capabilities of FFW.
•  Monitor unit level compliance to identify distribution opportunities with FFW Division and Region Managers to maximize FFW business
•  Work collectively with FFW Marketing team to develop account and brand specific programs
•  Communicate and sell company brand plans/objectives, sales and marketing programs
•  Work cohesively with 3rd party marketing companies to improve FFW’s share of National & Regional Chain opportunities
•  Monitor and report competitive activity and emerging trends within the market/accounts

Knowledge, Skills & Abilities

· Strong understanding of the Alcohol Beverage category in the On Premise Chain environment
•  Demonstrate a high level of competency in managing BTG & BTB opportunities
•  You are innovative, ambitious, resourceful and continuously learn and develop your capabilities
•  You value inclusion, integrity and work to foster an appealing organizational culture
•  You make an impact by being bold and taking action
•  Excellent communication, presentation and organization skills is critical
•  IT proficiency including strong computer skills with working knowledge of Microsoft Office Suite and cloud based computing is required
•  Working knowledge of Digital Marketing and Social Media
•  Must excel in problem solving and data analysis
•  Ability to work collaboratively internally and external to the organization is required
•  Must possess strong negotiation and selling skills
•  Current drivers license and insurable by our insurance carrier is required

Experience and Qualifications

· Degree in Business Management, Sales & Marketing or related field
•  Minimum of 5 years sales experience in the Alcohol Beverage Industry or related Beverage Industry
•  Minimum 2 years of proven success managing key National and Regional retail accounts at the HQ level
•  Candidate should present a successful track record of developing and maintaining strong relationships with key account Buyers (HQ), key distributor management and Chain/Key Account Managers
•  Candidate will demonstrate prior success of consistently exceeding sales goals in previous positions

Company Core Values:

Teamwork – Be Each Other’s Partners in Wine
Commitment – Crush Every Day Like It’s Harvest
Quality – Good vs. Grape: It’s All in The Details
Integrity – It Takes a Vneyard
Safety – Tend the Vines
Entrepreneurship – Love the Wine You’re With
Fun! Smile! You Have Purple Teeth!

Foley Family Wines provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.



Remote, TX


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